It’s a pleasure to review Katie King’s new book, AI Strategy for Sales and Marketing. (Katie and I have worked together, but not on this book.) She has grown incredibly as an author since her previous book, Using Artificial Intelligence in Marketing: there’s more content, more depth, more examples, more case studies, more graphics and even better typography.

Katie breaks down AI along every conceivable axis that it would interest anyone in Sales or Marketing: The benefits, risks, issues, ethics, even the international political balance of power. She gives step-by-step advice on how to use AI, detailing the different ways it can be used, including technologies such as Emotion AI. There’s not just one bibliography for the book, but one for each chapter. She covers industries from telecomms to automotive and business units from HR to marketing.

I can’t imagine anyone in marketing not wanting this book on their shelf. If you’re not up on AI today you’ll be out of a job tomorrow, and this is the way to stay ahead of the game.

Posted by Peter Scott

Peter Scott’s résumé reads like a Monty Python punchline: half business coach, half information technology specialist, half teacher, three-quarters daddy. After receiving a master’s degree in Computer Science from Cambridge University, he has worked for NASA’s Jet Propulsion Laboratory as an employee and contractor for over thirty years, helping advance our exploration of the Solar System. Over the years, he branched out into writing technical books and training. Yet at the same time, he developed a parallel career in “soft” fields of human development, getting certifications in NeuroLinguistic Programming from founder John Grinder and in coaching from the International Coaching Federation. In 2007 he co-created a convention honoring the centennial of the birth of author Robert Heinlein, attended by over 700 science fiction fans and aerospace experts, a unique fusion of the visionary with the concrete. Bridging these disparate worlds positions him to envisage a delicate solution to the existential crises facing humanity. He lives in the Pacific Northwest with his wife and two daughters, writing the Human Cusp blog on dealing with exponential change.

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