No sooner had I written that “creative work such as logo design will be the last knowledge work to be automated” than, you guessed it, an AI for designing logos popped up, courtesy of Peter Diamandis’ “Abundance Insider”. Go to http://emblemmatic.org/markmaker/#/ and enter a company name. A series of logos will appear. But it doesn’t end there. You tell it which ones you like, and tweak them if you want. As you scroll down, it will use genetic algorithms to create more logos that you may like better. Within a couple of minutes it had generated the passable:
and in true bleeding edge AI fashion, sent my MacBook fan speed soaring.
A top-notch logo designer would scoff. The FedEx arrow (http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works) isn’t coming out of this any time soon. But an average logo designer might feel the wind of change blowing a bit of a chill across their neck.
Human Cusp 